PhotoshopWorld 2013 - LensAlign gives new hope to frustrated photogs.

  Here I am engaging a group of attendees.

Here I am engaging a group of attendees.

Photoshop World 2013 was last week (April 16-19) in Orlando.  The show terrific fun to attend and it was great to meet so many serious photographers from all over the globe.  As I demoed LensAlign and FocusTune at PSW in Orlando last week, photographers from around the globe it occurred to me how discouraging / confusing it can be to shoot a picture, and sometimes sense something not quite right with the focus. Could there be something wrong with the lens? The camera?  The fact is both are usually ok, andmismatches in varying degrees are are fairly common!  Watching how LensAlign calibrates the two [components] gave them new hope. 

The moment of realization was often palpable- when they "got it."  They were re-assured that they CAN get sharp pictures from their DSLRs.  It just requires proper calibration ofeach lens to each camera body, and most cameras provide the features to set and save the proper settings.  Once they saw how amazingly sharp photographs would be the norm from their hi-res camera and lenses most became elated.  

All it takes is LensAlign and the auto-focus adjustment system that's part of today's hi-end DSLRs.  And with or with our new FocusTune software the calibration process becomes even faster.  I am so happy I was able to calm their unfounded fears of defective cameras and lenses.  if you've been concerned about these fairly common issues, watch for our new video series that explains it all.